A CASE FOR: BRAND CREATION

Dr. Scholl's Work Shoes

LAUNCHING A B2B BRAND WITH HEART AND SOLE.

I led Dr. Scholl’s Shoes in a drive to subvert the established leader by finding a niche that brought emotional engagement to the category. This is how we roll.

START WITH A WORKSHOP.

I designed and facilitated a one-day cross-functional session to turn category and brand insight into actionable creative concepts.

BRINGING THE BRAND TO LIFE IN ALL CHANNELS.

I developed and oversaw all supporting materials including emails, printed catalog, website and trade show collateral in support of the launch of this $5M brand.

As a result, Dr. Scholl’s Work doubled sales for 2018.