A CASE FOR: SOCIAL MEDIA, FROM SCRATCH
Esther & Mila
CREATE INTRIGUE.
Tease the launch of a new luxury skincare and jewelry brand using Instagram, paving the way for an awareness push that will eventually shift to a conversion strategy. A brand unlike any other requires me to reassure my client that our hard work will pay off. My belief is, first, make them like us, then trust us, then buy us.
Our
Story
Animation
Education
Strategic Hashtags
Thoughtful Cadence
Reels. Ads. Posts.
DUE DILIGENCE, ALWAYS.
I schedule posts a month out, utilizing best practices for cadence and story arc, hammering home a unique selling proposition about first-of-its-kind, fledgling skincare technology. I monitor and boost posts appropriately.
Ads are hyper targeted to reach our niche audience and demonstrate that the brand understands them. The end goal is conversion, brand evangelism, and belief in my client's pure intentions, no smoke and mirrors.
CAPTIVATE THEM.
Elegant Instagram posts offer repeating motifs that flow in at a luxurious pace that turns the brand voice into visual expression. Our niche audience is thirsty for complete transparency and a mission-driven, authentic promise of purity and efficacy. Daily sales start to roll in right after site launch. Repeat purchase of the skincare products as well as unsought goods such as jewelry and crystals will follow.
DRUM UP DISCUSSION, FOLLOWERS.
I make sure we follow likeminded Instagram accounts with adjacent missions and beliefs. Then, chime in with enthusiasm to create a conversation that encourages follow-back. Reply to all questions and start a trust-building dialog that earns followers, site visits, and ultimately, conversions.