A CASE FOR: BRAND VOICE

HELPING A BRAND FIND ITS VOICE.

When my clients acquired a small dog treats company, they wanted to turn a handful of SKUs into a specialty brand worthy of the most discerning pet owner. Luckily, I could draw heavily on years of category knowledge while pulling the right emotion and trend levers.

DISTINCT VOICES, SAME MESSAGE.

My team developed discrete narratives to describe the product attributes and brand promise. Each had its own tone, but achieved the same goal.

VOICING PACK COPY.

I translate “The Straight Shooter” brand voice into succinct language for packaging and collateral. Government regulations for pet food are strict, so I have many conversations with legal and regulatory on my client’s behalf.